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  • Writer's pictureKevin Weiss

Wanting Is Easy



Wanting things is pretty normal. It's what keeps us working towards goals. Most of the last 2 decades, my job has been listening to what people want and then telling them the path to get it. In the fitness industry, the most common want is to lose weight. It has always been this way and it is not likely to change anytime soon. What is wrong with wanting to lose body fat? Absolutely nothing as far as I can see. If you are trying to improve your health and are overweight, without a doubt, losing body fat is the surest way to make that happen. It works better than any supplement or medication on the market. The issue is . . . it is hard to lose body fat. I don’t mean a pound or two, but significant fat loss.


Most people can lose 10-20 pounds quite easily, even more if they have a significant amount of weight to lose. Cutting the obvious crap out of your diet can even be enough to achieve this initial weight loss. The simple concept that fries and gravy are not helpful in losing body fat is not lost on anyone. Things do not remain this easy though. People will often talk about plateaus when the simplest things have stopped producing results. This is not really a plateau. This is a case of the least possible effort producing a result; just because it is more than no effort at all.


Imagine the simple concept of building a snowman. You can grab two handfuls of snow, pack them together with very little effort, and you have a snowball. Perfect. That's a good start but it's a long way from a snowman. You have to pack more snow around this ball until it becomes too big to hold. Then you roll it and let it collect more snow until you can’t roll it anymore. Now do it again with another snowball and pile it on top of the last on. I think you see where I am going here so I probably don’t need to go any further in depth about the engineering of building a snowman. The point is, making the initial ball was easy but is nowhere near your end goal. More effort is required. More time is required.


Everything you do builds towards something else that is more substantial than what you have already done. If you want a more significant result, you must be putting out a more significant effort. Not one isolated effort, but many consistent efforts. If your progress has stalled, it’s a simple matter of asking yourself, is what you want and what you are willing to do in line with each other. When people tell me they are not willing to cook consistently, I have a pretty good idea how successful they are going to be. Not willing to track your food ever? Good luck with that. Hate doing cardio? Me too. Do it anyway. With any type of success there is always some struggle. Getting uncomfortable is a big part of making a meaningful change. It's the biggest difference between wanting and achieving.

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